PrateekCPM digital marketing campaigns are a common way for companies to build brand visibility; however, successful campaigns require careful planning and strategy development. Step one of a successful target audience strategy should be defining your buyer personas and selecting your target audience. Use competitive intelligence […]
Digital Marketing is an ever-evolving field. Every organization, be it an MNC, unicorn startup or small local store needs an online presence in order to connect with their target audiences and grow. Digital marketers are in high demand, yet some doubt whether digital marketing makes […]
Digital marketing refers to various strategies employed for online promotion of products or services. This could range from creating content on social media channels such as Facebook to running paid advertisements on search engines such as Google. Targeting can also be done more precisely, giving […]
Blogging is a key component of digital marketing and can offer numerous advantages, from building trust with prospective customers to driving traffic to your website. Successful blogs rely on high-quality posts with regular posting, in addition to understanding and adapting to digital marketing trends. Here […]
PrateekKPIs provide a clear snapshot of how digital marketing strategies are performing, enabling effective evaluation and decision-making. Digital marketing teams should track only metrics relevant to their campaign goals; vanity metrics like unique website visitors may not be as essential as maintaining a steady flow […]
Content marketing can drive traffic and convert visitors into customers when used correctly. It comes in various forms from blogs to white papers to e-books – it all plays a part. One popular form of content is the lead magnet: an irresistibly tempting piece that […]
PrateekCTR (click-through rate) measures how often visitors click on online advertisements, an important metric as it can influence a website’s rank on search engine results pages and the cost of paid advertising campaigns. Ad copy, meta data and email subject lines can all be evaluated […]