Digital Marketing is an ever-evolving field. Every organization, be it an MNC, unicorn startup or small local store needs an online presence in order to connect with their target audiences and grow. Digital marketers are in high demand, yet some doubt whether digital marketing makes for an attractive career path. High demand Digital marketing jobs…
Digital marketing refers to various strategies employed for online promotion of products or services. This could range from creating content on social media channels such as Facebook to running paid advertisements on search engines such as Google. Targeting can also be done more precisely, giving businesses the ability to reach only those individuals most likely…
CTR (click-through rate) measures how often visitors click on online advertisements, an important metric as it can influence a website’s rank on search engine results pages and the cost of paid advertising campaigns. Ad copy, meta data and email subject lines can all be evaluated using this metric – used both for search ads as…
