What is Digital Marketing and How it Works

What is Digital Marketing and How it Works?

Digital marketing refers to various strategies employed for online promotion of products or services. This could range from creating content on social media channels such as Facebook to running paid advertisements on search engines such as Google. Targeting can also be done more precisely, giving businesses the ability to reach only those individuals most likely…

What Is CTR in Digital Marketing

What Is CTR in Digital Marketing?

CTR (click-through rate) measures how often visitors click on online advertisements, an important metric as it can influence a website’s rank on search engine results pages and the cost of paid advertising campaigns. Ad copy, meta data and email subject lines can all be evaluated using this metric – used both for search ads as…