CPM digital marketing campaigns are a common way for companies to build brand visibility; however, successful campaigns require careful planning and strategy development. Step one of a successful target audience strategy should be defining your buyer personas and selecting your target audience. Use competitive intelligence to fine-tune targeting as needed and carefully consider ad format…
Digital Marketing is an ever-evolving field. Every organization, be it an MNC, unicorn startup or small local store needs an online presence in order to connect with their target audiences and grow. Digital marketers are in high demand, yet some doubt whether digital marketing makes for an attractive career path. High demand Digital marketing jobs…
CTR (click-through rate) measures how often visitors click on online advertisements, an important metric as it can influence a website’s rank on search engine results pages and the cost of paid advertising campaigns. Ad copy, meta data and email subject lines can all be evaluated using this metric – used both for search ads as…
