Mastering the 5 P's of Marketing - The Key to Success

Mastering the 5 P’s of Marketing – The Key to Success

Marketing remains one of the fundamental functions for business growth. Understanding and mastering the 5 P’s of marketing–Product, Price, Place, Promotion and People–is paramount for creating effective and cost-efficient marketing strategies. Product design involves crafting products and services that exceed customer expectations in terms of features, design and quality. It encompasses features like price point.…

What Is CTR in Digital Marketing

What Is CTR in Digital Marketing?

CTR (click-through rate) measures how often visitors click on online advertisements, an important metric as it can influence a website’s rank on search engine results pages and the cost of paid advertising campaigns. Ad copy, meta data and email subject lines can all be evaluated using this metric – used both for search ads as…